In 1894, football arrived in Brazil or, more precisely, in São Paolo. And since it came to a country that, at the time, was still influenced by the colonial era and the culture of slavery, it became part of this culture, acquiring an elitist, racist, and exclusive character – no different from that of the country itself. Even in today's Brazil there are manifestations of social exclusion, violence, and racism, in a country where more than 50 million people live below the poverty line, where the population does not really enjoy equal opportunities, and where there is hardly any chance of improvement in socio-economic conditions. Brazil was founded on the basis of several perverse factors, two of them being corruption and impunity, which are still characteristic of its reality. The same holds true for football. Being elitist, racist, and exclusive was normal, and football became an integral part of life in the rich clubs of the country's big cities. However, Brazil's poor also enjoyed the new sport and thus, next to its elitist life in the clubs, it spontaneously became the medium by which the disadvantaged expressed their attitude towards life. Football conquered the street. The history of Brazilian football is also a history of social struggle in the biggest South American country, so that it now carries a special sociological meaning. Football offers access to the fundamental dimensions of Brazil's social life. Here, football is more than just a game for the masses, it is a metaphor of social life par excellence. The early history of Brazilian football, with its tension between being a sport for the elites and fun for the masses, also marked the beginning of a popularisation process, in whose course football developed into the most powerful expression of the so-called popular culture of the country. This development may be divided into several stages: Between 1910 and 1920, football found a new home in Brazil, the sport entered the clubs in the twenties, and in the fifties, its popularisation and 'democratisation' was complete. The country's poor classes gave football its 'Brazilian' character. What is expressed in football is a cultural identity inherited from the Indian and black population. In 1965, Anatol Rosenfeld, one of the fathers of Brazilian football sociology, stated that it is not important what a nation plays at, but how it plays. According to Rosenfeld, this is what the culture of a game is all about. Distinguished education theorists and teachers such as Mrs Montessori and Mr Bettelheim argued that children should have time to be children since this is their only and irretrievable opportunity to enjoy idleness and leisure, fun, games, and sport, thus developing creativity and sensitiveness through experience. Football is the most popular sport in the world; billions of people – amateur and professional football players, fans, and innumerable employees in the field – devote themselves to football. According to the experts, football is considered the most spontaneous, most unpredictable, most stable, easiest, cheapest, and most democratic sport of all. Mr Havelange, the honorary president of the FIFA, said that the global turnover in the football business amounts to 255 billion US dollars, while that of General Motors, the biggest industrial concern in the world, is no more than 170 billion.
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